Harold Ross pictured a magazine whose cosmopolitan readers were smart, encouraging upwardly mobile men and women professionals. The New Yorker was pointed at an excellent readership, but was created by a group of editors and writers who came from middle-class America, to reach a large audience of middle-class readers with upper-class mindsets. The average middle-class people who read The New Yorker made an insecure and anxious elite, who through their own businesses continued to move up. The urban public filled up The New Yorker because they saw it as a reflection of their life for sophistication and style. The advertisements that lined the pages of The New Yorker intrigued the elite culture, selling virtual participation in graceful New York high society life even if actual involvement was not available. Ultimately, the New Yorker focused on it's New York audience. Although, as the magazine was busy giving its attention to everything New York, its readers were growing - showing the prediction of a " national circulation." By 1930, 30 percent of The New Yorker's 82,000 readers lived away from the metropolitan area. Two years later, half of its readers lived outside of the city, and by 1945 the number grew to 73%.